Ebook no longer available
About the project:
Using the customer’s supplied cover, we converted the book to ePub and Mobi and aggregated it to Apple and Amazon. This was a straightforward eBook with the only complexity being that some of the fonts needed to be embedded. The whole project went smoothly from start to finish. It was great to work with James and hopefully we will get the chance to again in the future.
About the book:
The book is all about what CEOs, MDs & Business Owners really want from accountants, lawyers, consultants and others who sell them advice.
When a business person reaches a position called CEO, MD or owns the organisation they appear on radars and lists all over the place. They then become inundated by people who want to sell them something. A big part of that something is advice. Advice on how to grow their business, contain costs, hire better staff, take the business offshore and a thousand other things.
The firms and people who sell them this advice often fall into the trap of assuming what the client - in this case the boss - really wants. What do the Bosses Really Want? is a series of ten (10) in-depth interviews with bosses and their views on hiring accountants, lawyers, consultants and others who sell advice. Questions include:
- Why do you use advisers?
- What are the three most important characteristics that all advisers need to have?
- How do you go about finding a new adviser?
- What is the single most important thing that advisers bring to your business?
- How do you value the contribution advisers make to your business?
What do the Bosses Really Want? will give you the necessary insights to better understand the mindset of your clients and prospects. This understanding will lead to better results and fees!