5 November 2012
How To Gain Media Coverage To Sell Books

It is a good idea to try to get on TV, but if you can read 'So You Want Media Coverage' from the Queensland Writers Centre, that will definitely help you. A key factor in that book is that of notoriety.

Usually until each step in the notoriety chain has been reached, the next step up doesn't want to know you. The progression would look somewhat like this:

Online platform (website with blog, facebook, twitter, linkedin, youtube etc.)
Local print media
Local/community radio
National print media
Local/community TV media (if any)
National radio
National TV
International print media
International radio
International TV
There are exceptions, like if they seek you out as a particularly relevant expert, especially if you've won awards in your field, but it all comes back to notoriety.

This has to do with the audience/circulation of the mediums. Until you're notorious enough to be on one in roughly the order above, there's very little chance you'll gain the interest of one higher up the chain.

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