12 December 2014
Ebooks 2.0

Since about the year 2009 ebooks have been considered a significant but new and emerging market. Entrepreneurs, self-publishers and smaller publishers jumped on the ebook bandwagon long before the big publishers faced the inevitable change this would bring. Now in 2014 the ebook market is established and mainstream publishers' business models are being drastically changed.

There are many ways to create ebooks. One method publishers have used is to ship a carton of books to India and have them OCR-scanned and converted from hard copy to ebook formats. This introduces all kinds of errors (many of which you will have seen while reading ebooks), such as hyphens appearing in words that were on the edge of the page, not supposed to be hyphenated words.

Without a proper understanding of ebooks as software, publishers run the risk of diminishing their brands (themselves and their authors) by having ebooks that are defective, ugly or uncomfortable to use (eg. fixed layout books designed for print at a larger size than a tablet). Software needs to be updated as platforms are updated. It can have bugs or need other improvements that become apparent after extensive testing and user feedback.

Many of the ebooks on the market contain print-conversion errors. Publishers need to sit up and think about ebooks for what they are, not for electronically-smunched versions of their print counterparts.

Australian eBook Publisher is capable of delivering this service for publishers who want to take their ebooks to the next level, as well as independents like authors and businesses, who are starting from scratch (a Word document). No matter what you're starting with, our Ebook Designer’s Touch™ service will produce a better quality ebook than any other method we know of.

The concept of Ebooks 2.0 is about releasing a new version of an ebook you already released. You can take it to the next level and increase sales by thinking about what can make it more appealing to the target market. Things like:

  • Cover Design - suitable for ebook sales, consider having it inserted as the first page
  • Meta-data, blurb and book information - utilising everything available within ebook vendor guidelines
  • Custom-built sample
  • Ebook Designer’s Touch™ elements (formatting, hyperlinks, images, colours etc.)
  • Enhancements like audio, video and media overlay
  • Using it as a marketing tool to sell other works

For more information about how we can help take your existing ebook to the next level, contact us.

Many thanks,
Amanda Greenslade, Managing Director

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